May 03, 2024

Brewing for Success: The Power of Quality Coffee in Business Relationships

By Oliver Broster
Bestir BM80, Coffee Machine, fully automatic coffee machine

In the intricate dance of business, projecting an image of quality and value isn't just important—it's paramount. Whether you're wooing prospective customers, charming financiers, nurturing relationships with suppliers, or boosting staff morale, every interaction counts. And what better way to leave a lasting impression than with a cup of coffee?

During a company visit, the moment a visitor is handed a cup of coffee is often the only tangible gesture of hospitality. But here's the kicker: if that coffee is exceptional, it's not just about the taste—it's about the experience. Studies, reveal that when someone receives a thoughtful gesture, like a superb cup of coffee, they're more likely to respond positively.

Moreover, on a deeper level, the quality of that coffee sends a clear message: you're valued, respected, and worth the best. It's about conveying that every individual matters.

So, whether it's impressing clients, securing investment, fostering supplier relationships, or boosting team spirit, never underestimate the power of quality, value, and freshness—served up in a steaming cup of success.

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  • Weekly Coffee Market Recap and Commitment of Traders Numbers (Wk ending 07/06)

    New York

    Another strong week in New York (the fifth positive week in a row) the market closed + 3.65 c/lb. (+1.65%).  A big day on Fridays as the market moved from 232.50 c/lb to 224.70 c/lb ( -7.80 c/lb.) this was on much higher volume than during the rest of the week.  Open Interest (OI) through to Friday increased + 13,605 lots (+5.53%), it will be interesting to observe the OI numbers for Friday which will be released early in the afternoon (UK time) on Monday.

    The volume increased by 62% in comparison with the previous week.  The major change being the increase in the spread activity during the week.  At the same time the OI in the first position fell from 88,373 lots (31/05) to 78,456 lots (06/06) a decline of 9,917 lots.  This within the context of an increase in the overall OI of 13,605 lots.

    London

    The move in London was stronger than in NY and the market closed up + $ 141 /MT (3.54%).  This was the fourth consecutive week of gains in London.  Open interest was up through to Thursday +4,053 lots confirming increasing participation in the move, and whilst there was a significant sell off on Friday from an open of $4,280 / MT to a close of $4,125 / MT down - $ 155/ MT, the volume was not elevated. 

    Volume was up 20% on the previous week and again the major contributor to this was the spread volume which increased +36.34% in comparison with the previous week. 

    Coffee Comitment of Traders

    New York

    The Managed Money (MM) increased their long position during the week by +6,207 lots (+4,635 lots long and – 1,572 lots short) making them net long +63,220 lots long.  8 MM traders joined on the long side and 2 MM traders joined on the short side.  Earlier this year we reached a high of net long +72,818 lots on the 16/04, the current reporting number is the 5th highest / ranked since Jan ’22, all higher occurrences occurred in Apr’24.  The implication being that the probability of MM further increasing their long (whilst not implausible) is declining. 

    At the same time the Producer Merchants increased their net short by -4,229 lots (+5,310 lots long and + 9,539 lots short) making the PM Net short -59,702 lots. 

    In comparison with the same period last year:-

    London

    The MM increased their net long position by +3,029 lots (+2,811 lots long and -218 lots short, making them net long +28,625 lots long. 

    The PM increased their net short position selling -2,299 lots (-2,266 lots long and + 33 lots short) making their net position -32,735 lots short.

    In comparison with same period last year:-

    Unlike in New York both the PM Long and short remain behind where they were at the same time last year and the PM Short (hedges of purchases from origin) remains significantly behind.

     

     

     

     

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